Turning founder chaos into focus with

We’ve seen 20+ founders
repeat the same mistakes.

Our framework stops the drift
and keeps decisions sharp.

How it works

Most brands don’t break. They drift.

Most brands don’t break. They drift.

REALITY CHECK

This is what drift looks like

Copy that suddenly sounds like LinkedIn.

A sales deck bloated with buzzwords.

Values alive on slides, dead in daily behavior.

Another rebrand
won’t fix drift.

Our service

Brand
Sparring

Monthly partnership that keeps your brand aligned with business reality.

Light (retainer)

1× strategy call / month, async sparring, quarterly brand health check.

From €760 to €1160 / month

Deep (co-founder light)

1× strategy call / month, async sparring, quarterly brand health check.

From €1600 to €2400 / month

Get a sample BRNDBK score

culture as hackerspace

Small cultural experiments that turn
values into behavior.

Light (retainer)

1× cultural hack / month, async check-ins, quarterly review.

From €1000 to €1600 / month

Deep (co-founder light)

multiple hacks, 2–3 days / month in-team, direct facilitation.

From €1960 to €2400 / month

Get a sample BRNDBK score

how it works?

01

You bring the mess (yes, even that Notion doc full of contradictions).

02

We separate the noise from the signal.

03

You make faster, better decisions — with the brand in mind.

what happens when we step in

Rebrand fatigue

We reset priorities → brand healthback in 90 days.

Values no one follows

Three cultural hacks → visible behavior change in 4 weeks.

Founder bottleneck

Six months in Deep mode → decisions distributed, drift stopped.

Clarity is not a luxury. It’s a safeguard.

why us?

We’re not an agency. We’re not a workshop. We fix what others leave behind.

stop the drift

Start with one call.

book an intro call